Gold Coast, Queensland
Well Known for its 70 kilometres of beaches, World heritage listed rainforests, theme parks, shopping, nightlife and lifestyle. Consist of attractions such as Dreamworld where visitors enjoy various rides, Sea World where visitors will get to see marine animals, and witness how movies are being made at Warner Bros Movie World. These 3 themed parks are themed differently, targeting at children and families.
These become ‘Disneyland’ of Australia target that same target market as Disney. The interior product and services are according to their respective themes with mascots within these attractions. In addition, they provide food & beverage venues with children and catered to family. Shops are also situated for the sale of the merchandises of the themed to the attraction as a form of souvenirs for visitor. These show that they had adapted the ways that Disney used to entice their visitors.
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